We are branding and campaign experts for nonprofits and charities. We are data-driven and feelings-first. We want to help you change the world.
advocacy and awareness campaigns • digital strategy • branding and rebranding • fundraising campaigns • lead generation • creative ideation • narrative and behaviour change strategies
“When I took over as the CEO of the Canadian Liver Foundation, one of my first calls was to Principles. This team is so much more than a creative and strategic agency — when you work with them, you’re hiring partners who will do literally whatever it takes to help you achieve your goals.”
Jennifer Nebesky President and CEO, Canadian Liver Foundation
“You do good work for good people with great results. Hiring you was a fantastic decision”
Marina Joseph VP Fund Development and Marketing, Big Brothers Big Sisters of Canada
“WE CAN SAY SO MANY GOOD THINGS!!!”
Stephanie Kohls Communications Director, Environmental Defence Canada
Can we take a minute to brag about some of the amazing nonprofits we’ve had the honour to partner with?
We try really hard to be good people. We want to leave the world safer and more equitable than it was when we got here. We don’t always get it right but we promise that we’ll never stop trying.
